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HELLO

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I'm a design leader with a decade of experience in UX, brand and strategy.

About me.

I'm Sneha (snay-huh), and I have expertise in establishing and empowering design practices, leading and managing teams, and working with senior stakeholders and clients in a wide range of sectors including hospitality, finance, healthcare and NGOs, to deliver key results in alignment with business objectives and user needs. 

 

Most recently, I've established and grown BoyleSports' first UX department and led the successful creation and delivery of design systems from the ground up. My approach to driving good design is to inspire a user-centric culture within the business. I do this by encouraging cross-department collaboration, promoting the importance of data and research, and highlighting the advantages of pushing out high-quality experiences for customers. 

My journey.

2022 - Present

Lead UX
BoyleSports

Reporting to the Director of Product, established and grew BoyleSports’ first UX department and brand, leading a team of 5 direct reports. Led large-scale pioneering UX initiatives such as the creation of a design system and complete overhaul of the product’s core navigation and My Account section.


Regularly collaborated with senior management and other departments on UX strategy to align on objectives, strategy and company vision. Created and led BoyleSports’ first Customer Experience team as interim CX Lead, laying the foundations for a holistic view of the customer to reduce friction in their journey.

2021-2022

UX Designer

Minerva CQ

Established UX in a dynamic startup team building an AI-powered customer service SaaS platform to ship MVP.

2021-2022

UX Designer

Scripters App

Along with the founder, helped build Scripters App (formerly TipsyTom), a SaaS platform for automation of legal drafting and review powered by AI and its pioneering document drafting and review automation technology to ship MVP.

2018-2018

UX Designer

Studio Eeksaurus

Created information architecture, interaction design and led on the content strategy for the studio’s online presence.

2017-2018

Assistant Manager, Content Strategy

BookMyShow

Developed content strategies and managed end-to-end lifecycle of video production, increasing subscriber base by 400%.

2012-2017

Co-Founder & Creative Director

Kalāyug Studio

Advised businesses to address end-to-end design communication needs for their brand, from creation and development of identity to effectively communicating their brand narrative. Led a team of 5 direct reports on all aspects of the business, including hiring and training designers, communicating creative briefs and leading extensive business development.

 

Over the course of 4 years, the studio worked with 200+ clients in 15+ industries and was recognised in leading national and international publications.

My most recent team at BoyleSports

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  • Designed the roadmap for a scalable UX organisation structure and executed a two-year plan

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  • Led a team of 5 including 3 UX designers, 1 UI designer and 1 UX researcher

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  • Recruited the entire team over a span of 2 years

 

  • Maintained a 100% retention rate over 2 years

 

  • Coached and promoted 1 team member

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  • Built a case for a UX research team and made the first hire with the vision to build out a UX research team

Case Studies

Mobile 5

The creation and implementation of BoyleSports' first Design System

My Account

The complete overhaul of the 'My Account' section in the BoyleSports app

My story.

DSC_0769.jpg

In 2012, I founded my own brand design studio, and after an eventful, adventurous 4 years of successfully serving over 200 clients and failing to train our studio cats, decided to wind it down and move to Mumbai to explore new avenues. There, I worked in content creation and content strategy. In order to expand my knowledge of design theory, I then moved to Italy to pursue a Masters of Science in Communication with a focus on UX. 

I've since helped build and ship two AI-powered SaaS products, and currently work at BoyleSports as UX Lead. I live in Dublin with my husband, where we spend our days giving each other realtime weather reports and planning our next vacation. 

I also like to spend my time drawing, mostly portraits and mostly in charcoal. Recently, I've started dabbling in urban sketching by drawing on the go. I also enjoy cooking, working out and dancing. 

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